Thursday, October 13, 2011

Yummy alert: Vega

Ah, protein powder - the long-adored supplement for any athlete's workout plan. While you may taste grainy and chalky, we all know that you're good for us, at least that's what we think. Granted, your chocolate flavor taste more like chalk than chocolate, your strawberry tastes like sweetened cardboard, and your snack bars are not exactly anyone's favorite go-to. But you're good for our muscles, they say, so I guess until someone comes up with something better, we'll be forced to choke you down every day.
Well, folks, someone has come up with something better! That something is known as Vega, pioneered by a someone by the name of Brendan Brazier, a professional Ironman and triathlete, not to mention a best-selling author. Oh, and did I mention that he's vegan? Yup, believe it or not, Brendan follows a plant-based food regimen that allows him the energy to compete in some of the most grueling competitions known to man...and for a living.

So what's the deal? Vega products are "100% plant-based, dairy, gluten and soy free and contain no artificial flavors, colors or sweeteners." Sounds too good to be true, no? It must taste like pureed house plants, si? Au contraire, my good friend, this business is legit! The pom-berry tastes like berry, the vanilla tastes like dessert, and my goodness, THE CHOCOLATE TASTES LIKE CHOCOLATE! If Willy Wonka asked Brendan for a snozberry flavor, it'd probably taste like snozberry, too.

Vega offers a variety of products including meal replacement powders (pop 'em in your shaker bottle and you're good to go), smoothie boosts, antioxidant oils and protein bars. Just recently, Vega debuted the new Vega Sport line, a complete line of powders, drink mixes, bars and gels to help you get the most out of your favorite workout routine. Thanks to Vega Sport, you'll never have to reach for the cheap, additive-packed sports lines again!

So forget the icky-tasting, artificially-sweetened conventional protein powders and opt for something good for your wallet, your planet, and your earth. With Vega, not only can you feel good about the company and product you're supporting...but you'll never have to sacrifice your diet for a chocolate craving again.

P.S. Check out Brendan Brazier's Thrive series - Thrive: The Vegan Nutrition Guide, Thrive Fitness: The Vegan-Based Training Program, The Thrive Diet, and Thrive Foods: Whole Foods to Thrive, all in bookstores now.

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